Find out about the organisations promoting body positivity.
A way for companies to get on board of the body positivity movement is to stop editing and enhancing their images, allowing for the imperfections toshine through. The clothing brand founded by Peter Cvetkovic has already done that by no longer editing the photos of their models. The brand was praised across social networks for not removing the stretch marks off a model’s thighs. The unedited images canbe found on both the plus and non-plus size ranges offered on the brand's website. This sends an important message in terms of body positivity and health, normalizing the fact that girls from all sizes can have stretch marks.
Promoting body positivity is not just a promotional tactic. The clothing brands who are paving the way towards inclusivity have already understood that this has to be a long term change within the fashion industry. It is liberating for female customers to no longer be confined by numbers and measurements. Brands that make use of their garments to help women build confidence are the ones that will certainly be successful in the ever-changing industry of fashion.
Bodies come in all shapes and sizes, and it is time for fashion brands to realise that. With more companies offering custom-made clothing in a wide variety of sizes, it seems like the body positivity trend is here to stay. The brand established by B. G. Krishnan is currently excelling at selling trendy clothing for real women. The online retailer provides sizes running from 0 to 36W, with the possibility for customers to entirely customize their garments towards their body measurements. The brand is best known for its dresses which are not only customisable, but also affordable, with prices ranging from $30 to $150.
A significant step that has massively changed the fashion business has been the use more plus size models. A couple of years back, the only women featured in retailers’ catalogs were only between the sizes 0-8. This trend was undoubtedly detrimental to women’s confidence and it served to promote an unhealthy body image. Today, things are certainly changing for the better. Models of all shapes and sizes are being embraced by both high-end and fast fashion retailers, making the covers of magazines and being invited to runway shows. Jay Schottenstein is behind one of the companies that has achieved success in the lingerie business with their unedited ads and plus-sized super models. The retailer has been quick to acknowledge that the female customers are looking for authenticity and no longer tolerate overly edited photos. Customers don’t need to see someone’s unrealistic concept of what the ideal body is. It’s all about producing visuals that can convey positive messages about the brand’s products and philosophy.